Trey Malicoat & Associates

Make smart decisions about AI, automation, and people

Consulting with Trey Malicoat for business owners who want greater capability, stronger relationships, and a thoughtful path through change.

Talk to Trey

Start with the business you want to become.

A list of tools cannot decide what matters to your customers or what your people could contribute. Trey begins with a facilitated conversation about your current state, the opportunities you see, and what is getting in the way.

His work draws on 25 years of consulting, business ownership, healthcare leadership, a master’s degree in Clinical Psychology, and experience teaching and responding to human crises. That combination helps connect business decisions with the way people experience them.

Questions we explore

Explore the possibility behind the 3× question.

What would have to change for your business to generate three times the profit? Examine the assumptions together: time recovered, cost to implement, capacity to serve, customer retention, and opportunities to create value. The question invites disciplined exploration of your business rather than a generic answer.

Connect strategy with technical possibilities.

Trey focuses on business direction, relationships, and human adaptation. When technical exploration is needed, the Technology Resources page explains his independent collaboration with Isaac Asher.

Begin with your actual situation.

Tell Trey what is changing, what feels difficult, and what you hope to make possible. The exploratory conversation helps determine the appropriate scope and next step.

Talk to Trey

Explore the six decisions · Meet Trey

Start a conversation

Let’s talk.

Tell us about your organization and what you would like to explore.

Your details will be sent to Trey’s team at support@treymalicoat.com.